# Editorial policy and corrections

Canonical: https://restorationflow.agency/editorial-policy/
Last updated: 2026-10-24

Every guide and service page on this site is written for owners of water damage restoration companies. This page explains how we write, where facts come from, how we use AI tools and how we correct mistakes.

## Who writes the content

Content on this site is published by RestorationFlow under the byline of [Bhupesh Rathore](/authors/bhupesh-rathore/), founder and SEO strategist. He is responsible for what each page says.

## How we source facts

- **Google's own documentation comes first.** Statements about Google Business Profile, Local Services Ads, Google Ads and Search link to Google's help pages, such as the [guidelines for representing your business](https://support.google.com/business/answer/3038177).
- **Industry standards are linked to the body that publishes them,** such as the [IICRC S500 standard](https://iicrc.org/s500/) for water damage categories.
- **Prices and costs from other companies are labelled as published estimates,** with the source linked and the type of source named.
- **Examples are marked as examples.** Worked numbers, such as a $4,000 average job, illustrate the math and are not client data.
- **We do not invent clients, reviews, case studies or results.** Case studies appear only with client permission and tracked call data.

## How we use AI tools

We use AI tools to help research, draft and check content, in line with Google's guidance on [helpful, people-first content](https://developers.google.com/search/docs/fundamentals/creating-helpful-content) and [AI features in Search](https://developers.google.com/search/docs/appearance/ai-features). A person at RestorationFlow reviews every page before it is published and is accountable for its accuracy. We do not publish pages generated in bulk without review.

## How we keep pages current

Each guide shows the date it was last updated. We change that date only when the content changes in a meaningful way, such as new sections, corrected facts or updated prices, never just to look fresh.

## Corrections

If you spot an error, email [hello@restorationflow.agency](mailto:hello@restorationflow.agency) with the page address and what is wrong. We check every report, correct confirmed errors as quickly as we can and update the page date when the correction changes the content.

## Independence

We do not accept payment to mention or recommend other companies in our guides. When we compare lead sellers or agencies, we use their published information and say so.