What does a restoration website need to do at 2 a.m.?
At 2 a.m. a restoration website has five seconds to show three things: that you handle this exact problem, that you are local and real, and a phone number the visitor can tap without scrolling. Most restoration sites fail at least one, usually by burying the number on mobile.
- Proof you handle this exact problem. A page about burst pipes when the pipe burst, not a generic services page.
- Proof you are local and real. Your service area, real job photos, reviews and license details.
- A phone number they can tap without scrolling.
Most restoration sites we look at fail at least one of these. The phone number sits at the bottom of the page on mobile, every service is crammed onto one page, and nothing tracks which calls came from the site.
What does the 7-day Website Sprint include?
The Website Sprint includes a homepage, a page for each service you perform, three to five service-area pages, about and contact pages, a fixed call button on mobile, an emergency form, call tracking, structured data, Search Console setup, redirects from old URLs and one revision round. You own the site at launch.
- Homepage targeting water damage restoration in your main city
- Service pages for water damage restoration, flood cleanup, burst pipes, sewage cleanup, mold remediation, and fire and smoke where you offer them
- 3 to 5 service-area pages for the towns you want work from
- About and contact pages with your license, insurance and real team photos
- Click-to-call button fixed on screen on mobile, plus a short emergency form that texts you
- CallRail tracking number with call recording
- Structured data, Google Search Console and Bing Webmaster Tools set up
- Redirects from your old URLs
- One round of revisions, and the site is yours at launch
Which pages does every restoration website need?
Every restoration website needs a homepage for your main city, a main water damage restoration page, separate pages for burst pipes, flooded basements, ceiling leaks and sewage cleanup, mold and fire pages only where you offer them, a page for each important town, and about and contact pages with your license details.
| Page | Why it matters |
|---|---|
| Homepage | Targets water damage restoration in your main city and sends people to the right service fast |
| Water damage restoration | Your main emergency service page |
| Burst pipes, flooded basements, ceiling leaks | Damage-specific searches with their own intent |
| Sewage cleanup | Contaminated water needs different handling under the IICRC S500 standard, and searchers want to know you do it |
| Mold remediation | Only where you hold the license; the EPA mold guidance explains why it needs care |
| Fire and smoke damage | Only if you offer it |
| Service-area pages | One per town where you want more work, each with real local detail |
| About | Your team, license, insurance and how long you have been working |
| Contact | Phone, emergency form and the area you cover |
What should the first screen show on a phone?
The first screen on a phone should show a tap-to-call button fixed at the bottom, a headline naming the service and the city, one line of genuine proof such as your license number, and an emergency form for people who cannot talk yet. Everything else can sit below the fold.
- Your phone number as a tap-to-call button, fixed at the bottom of the screen
- The service and the city in the headline, so the visitor knows they are in the right place
- One line of proof, such as your license number, years in business or review rating if it is genuinely strong
- An emergency form for people who cannot talk yet, texted straight to your phone
Why write website copy from your own jobs?
Copy written from your own jobs ranks and converts better than a template because it carries specific detail: how fast you arrive, what equipment you bring, which insurers you work with and what your crews find in local homes. We list only certifications you hold and reviews you may quote.
Why build restoration websites as static sites?
A static site is plain, pre-built HTML. It loads fast on a phone with one bar of signal, has no plugins to hack or update, and costs very little to host. That matters for restoration, where most visitors arrive on a phone during an emergency and leave if the page stalls.
Speed alone will not rank a site, but a slow site loses people before they see your number. Google’s page experience guidance and its Core Web Vitals explain what it measures, and the faster site tends to win when everything else is close.
Which checks run before a restoration website launches?
Before launch we test mobile speed on a throttled connection, tap every phone link, submit the emergency form, check every page has one headline with a unique title and description, confirm structured data matches the page, test old URL redirects, compress images and check text contrast and tap targets for use with wet hands.
- Mobile speed on a throttled connection, not just on office wifi
- Every phone link dials the right tracking number
- The emergency form delivers to your phone and inbox
- Every page has one clear headline, a unique title and description, and structured data that matches the visible page
- Old URLs redirect to the right new pages
- Images are compressed and sized for phones
- Text contrast and tap targets are large enough to use with wet hands in a dark basement
How does the website help your Google Business Profile?
Google uses your website to judge how relevant your profile is to a search. A site with a page for each service and each town gives the profile more to work with, especially when the business name, address, phone and service names match exactly on both and the profile links to the right page.
What happens on each day of the 7-day build?
Day one is a 30-minute kickoff on services, cities and voice. Days two and three build the pages. Days four and five add call tracking, the emergency form, schema and testing. Day six is your review call, and day seven applies revisions, connects the domain and puts the site live.
| Day | What happens |
|---|---|
| 1 | 30-minute kickoff on services, cities and voice. You send photos and license details |
| 2 to 3 | Pages built and service-area pages drafted |
| 4 to 5 | Call tracking, emergency form, schema, mobile and speed testing |
| 6 | 30-minute review call. You list your revisions |
| 7 | Revisions applied, domain connected, Search Console submitted, site live |
What happens to your old website during the rebuild?
We keep what is worth keeping: real job photos, reviews you may quote, license details and any page that already ranks. Every old URL redirects to its closest new page, your email stays where it is, and the domain stays in your name. If you ever leave, the website goes with you.
- We keep what is worth keeping: real job photos, reviews you can quote, license details and any page that already ranks.
- Every old URL redirects to its closest new page, so links and rankings carry over.
- Your email stays where it is. We only change the records that point the website.
- Your domain stays yours. If you ever leave, the site goes with you.
How much does a restoration website cost?
The Website Sprint costs $2,500 one time, or $1,500 when you choose the Full Pipeline plan, paid before kickoff. After launch, changes are billed at $150 an hour unless they are part of the monthly growth work. The pricing page lists everything both monthly plans include.
The website is the base. Ranking it is the work of our restoration SEO and local SEO and Maps services. If you want to check your current site first, read why restoration companies are not getting leads from Google.